About Nocera's Law
Nocera’s Law Background: While working on a master’s degree in communications at Western Michigan University in the mid-1980’s, during a class in communications theory, a thesis idea popped into my head. The idea that settled into my mind was brief, just three words. But also, it was surprisingly profound. My thesis idea was this: Everything communicates something. That broad postulate supported applications of both interpersonal and organizational communications. Following my graduation, I moved on to develop a commercial idea I had, involving another concept I called “power video”. (That deals with several techniques for producing very persuasive video presentations by utilizing the whole brain of those who would view the "power video".) So, involved as I was with developing and using those "power video" techniques for profit, the postulate I formulated during in my days of post-grad study rested quietly. Months elapsed, a failed marriage intervened which sucked away much of my creative energy. Then, while packing up a box of class notebooks, for the move back to Florida, I came across one that I had marked with the three word postulate printed on the cover. It jogged my memory and got me to thinking again about the ideas communicated with those three words. Yet, something about it was bothering me. So, I gave it some more thought. It was the word “something” that was somehow troublesome. It seemed too vague, or was it, could it be that it was simply unnecessary? What if “something” was dropped? Everything communicates. Certainly, that would also be true. Then, I began to wonder, might there be a way to give it a "kicker" in the form of a built-in proof? I added an exclamation mark. That mark shows the difference made by one single keystroke. (I believe the exclamation mark is the most powerful single "symbol" keystroke there is!) Nocera’s Law: Everything communicates! Now two decades have sailed by. I have shared this with people that many would consider to be at least above average thinkers, a few geniuses or near geniuses. Nobody has, thus far, been able to disprove it. Can you? |
